CASE STUDY 2

Case Study: $30K in One Week Through SMS Strategy and Targeted Advertising

Background and Initial Challenges:

Our partnership with an LA-based fine artist, known for collaborating with music artist Westside Gunn, was built on a foundation of trust and shared vision. While the artist had a dedicated audience and a history of successful art sales, his marketing approach primarily relied on boosting social media posts. While this generated some traction, it failed to yield a profitable return on ad spend (ROAS) or effectively leverage the power of personalized engagement.

He needed a strategy that would not only amplify his reach but also create an exclusive and engaging customer experience.

The Strategy:

At All Star Marketing, we designed a campaign that combined SMS marketing and targeted Facebook/Instagram advertising, ensuring the artist’s unique talent was presented to the right audience.

1. Personalized SMS Marketing:
   We crafted a series of tailored SMS messages that resonated with his audience, promoting the exclusivity of his limited-edition prints. To capture leads, we introduced a password-protected page on his website, allowing followers to sign up for SMS updates. This sense of exclusivity drove excitement and urgency around his offerings.
2. Targeted Advertising on Social Media:
   By shifting away from post boosting, we implemented a data-driven advertising strategy. Leveraging the artist’s existing brand, we created targeted campaigns that showcased his prints to a highly relevant audience. This ensured maximum impact from every dollar spent.

Results:

The results were nothing short of remarkable:

• Total Revenue: $30,609 in just one week.
• Orders: 194 orders placed with an average order value (AOV) of $141.
• Ad Spend: $377.85, achieving a 13.99x ROAS.
• Key Metrics: 33,507 impressions, 5,029 online store sessions, and a 3.46% conversion rate.
• Returning Customers: A 53% repeat customer rate highlighted the artist’s strong brand loyalty.

Key Takeaways:

This campaign reaffirmed the value of pairing exclusivity with strategic targeting. By making the audience feel special and presenting the art in the right way, we helped the client generate outstanding results while building deeper connections with his fan base.

This case reaffirms a core belief of ours: when an amazing product meets the right audience, success is inevitable. Our strategies didn’t just market his work; they amplified its impact, adding fuel to an already burning fire.

– the all star team